08 Sep
Published by: Amit Kakkar
Published on: September 8, 2024
Last updated on: September 8, 2024
Last Updated on September 8, 2024 by Amit Kakkar
The client, a Document Design software company, approached us with the goal of increasing organic traffic and improving their search engine rankings. Despite offering an innovative product, their website was not receiving enough visibility, resulting in stagnant traffic growth.
Initial Traffic:
1,700 visitors per month
Traffic Now:
17,000 visitors per month
Traffic Growth:
Over the course of one year, we achieved an 900% increase in monthly organic traffic.
Challenges
- Technical SEO Issues:
The website had a range of technical SEO issues, including slow page load times, broken links, improper use of header tags, and incorrect meta descriptions. These issues hindered the website’s ability to rank well in search engines and caused crawling and indexing problems. - Low-Quality Backlinks:
The client’s backlink profile consisted of low-quality, spammy links from irrelevant websites, which was negatively impacting the site’s domain authority and trustworthiness in the eyes of search engines. - Lack of Keyword Research:
The client’s existing content strategy lacked the foundational keyword research needed to attract relevant and high-intent users. There was no clear focus on the search terms their potential customers were using, leading to minimal visibility for targeted search queries.
Our SEO Strategy
- Technical SEO Fixation:
We began by conducting a comprehensive technical SEO audit to identify and resolve the critical issues that were impacting the site’s performance. Key actions included:- Optimizing the website’s page load speed to enhance user experience and improve ranking signals.
- Fixing broken links and updating internal linking structures to ensure smooth navigation for both users and search engine crawlers.
- Correcting meta tags, title tags, and header tags to align with SEO best practices.
- Implementing structured data to improve how search engines understand the site’s content.
- Keyword Research & Content Optimization:
Our team conducted in-depth keyword research to uncover high-volume, low-competition keywords relevant to the document design industry. This allowed us to:- Develop a data-driven content strategy targeting these keywords.
- Optimize existing content by incorporating keywords naturally into titles, meta descriptions, headers, and body content.
- Create new content pieces centered around targeted search terms, helping to increase visibility across a range of queries.
- High-Authority Backlink Building:
To address the client’s low-quality backlink profile, we implemented a strategic outreach campaign focused on earning high-quality backlinks from authoritative websites. Actions included:- Conducting competitor backlink analysis to identify valuable link-building opportunities.
- Creating linkable assets such as in-depth guides, industry reports, and blog posts to attract natural backlinks.
- Securing backlinks from high Domain Authority (DA) websites, with a focus on those with DA>80, which significantly boosted the client’s website authority and search rankings.
Results Achieved
- Traffic Growth:
By implementing a structured and comprehensive SEO strategy, we successfully scaled the website’s monthly organic traffic from 1,700 visitors to 17,000 visitors in just 12 months, a remarkable 900% increase. - Keyword Rankings:
The website saw significant improvements in keyword rankings for high-intent search terms, resulting in more qualified traffic. - High-Authority Backlinks:
We secured backlinks from authoritative websites with a Domain Authority (DA) greater than 80, contributing to a substantial increase in the client’s site authority and boosting their visibility in search results.
Conclusion
Through a combination of technical SEO optimization, targeted keyword research, and high-quality backlink building, we helped this Document Design software company overcome their SEO challenges and dramatically increase their organic traffic. Our efforts resulted in a 900% growth in traffic, improved keyword rankings, and a stronger online presence, positioning the client for continued success in the competitive SaaS industry.
This case study highlights the importance of a holistic SEO strategy that addresses technical, content, and link-building aspects to drive sustainable growth.
About the Author
Amit Kakkar