SaaS link building

On this page, we’ll discuss why SaaS link building matters and provide you with ways to build links for your SaaS. If you need help building links for your SaaS product , book a consultation call today to speak with a strategist.

In the digital age, where information flows at the speed of light and competition is fierce, SaaS (Software as a Service) companies find themselves in a constant struggle to capture the attention of their target audience. 

In this battle for online visibility, link building emerges as a powerful weapon to stake your claim in the vast virtual landscape. 

But why does the SaaS industry, in particular, need link building?

The answer is simple: the SaaS sector is teeming with innovation, and the ever-increasing number of players means that standing out from the crowd requires more than just an excellent product. 

In SaaS, link building is an off-page SEO activity for getting other credible websites to link to your SaaS website. These high-quality backlinks or outbound links can help you draw more qualified traffic to your website and increase its ranking on search engine result pages.

Link building is like creating paths for search engines to find your website. If many esteemed sources link to your website, it’s like having a vote of confidence. Search engines notice this and think, “This SaaS website must be pretty good if all these trusted sources are pointing to it.”

As a result, they might push your website higher in their rankings, making it easier for people to find when they search for your products and services. 

To build SaaS links, you can use strategies like getting unlinked brand mentions, securing testimonials, getting software reviews, participating in Q&A sites, being featured in roundups, and sharing trend reports. 

Additionally, SaaS companies can create their own backlink opportunities by writing guest posts promoting content on social media or joining industry panels.

Did you know that 40% of businesses spend between $1000 and $5000 on link building each month? 

It’s evident that link building has numerous benefits that motivate businesses to invest heavily in link building. 

Have a look at how link building impacts SaaS companies:

  • Increased credibility: By having reputable websites link to a SaaS company’s site, it appears more trustworthy to potential customers.
  • Better SEO ranking: When more quality websites link to a SaaS company’s site, search engines like Google see it as more authoritative, boosting its visibility in search results.
  • Higher organic traffic: Quality backlinks from search engines can drive more visitors to a SaaS company’s website, leading to increased organic traffic.
  • More sales and revenue: With increased visibility and credibility, a SaaS company is likely to attract more potential customers, resulting in higher sales and revenue.
  • Greater reach: Link building expands the online presence of a SaaS company, allowing it to reach a wider audience and potentially gain more customers.
  • Brand building: Backlinks from reputable sources can help reinforce a SaaS company’s brand image and recognition.
  • Emerge as a thought leader: By being linked to other authoritative sources in the industry, a SaaS company can establish itself as an expert or thought leader in its field.
  • Continuous referral traffic: Quality backlinks can lead to ongoing referral traffic from other websites, providing a steady stream of visitors to a SaaS company’s site.

Though all types of companies can benefit from this practice, SaaS businesses can most benefit from a strong link-building strategy. 

That’s because SaaS has exploded in recent years. The global SaaS market is growing, with more and more businesses are investing in SaaS. in 2023, the global SaaS market was valued at $273.55 billion and is forecasted to grow to $908.21 billion by 2030 

With such substantial growth, competition within the SaaS industry has intensified, making it essential for companies to set themselves apart from their competitors, become an industry leader, and increase their online visibility. 

A robust link-building strategy is instrumental in achieving these objectives. By acquiring high-quality backlinks from authoritative websites, SaaS companies can enhance their credibility, improve their search engine rankings, and attract more organic traffic.

For example, a SaaS startup offering project management software might secure backlinks from reputable technology blogs or business publications. These backlinks not only drive targeted traffic to the company’s website but also signal to search engines like Google that the company’s content is valuable and relevant. 

Consequently, the company’s website is likely to rank higher in search results, leading to increased visibility and, ultimately, more customers. 

Therefore, in the dynamic landscape of the SaaS industry, an effective link-building strategy can be a game-changer for companies striving to establish a strong online presence and gain a competitive edge.

In this article, we will explore why link building is crucial for SaaS tools and provide you with 12 actionable strategies to help you capture valuable traffic and enhance your online presence.

Incorporating these strategies into your link-building efforts can significantly enhance your SaaS company’s online visibility and drive valuable traffic to your website. Keep in mind that a well-rounded approach, which combines several of these tactics, will likely yield the best results over time.

1. Guest Posting

Guest posting is a tried and true method for building backlinks and increasing your brand’s visibility. It involves creating high-quality, relevant content for other websites within your industry or niche. In return for your contribution, you earn a link back to your SaaS website. 

For example, you have a SaaS company specializing in project management software. You could write a guest post for a well-known business blog with a significant readership. 

The article might be titled “The Future of Remote Work: How Project Management Software is Shaping the New Normal.” Within the article, you can include a link back to your project management SaaS platform to provide readers with more information about your product.

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2. Linked and Unlinked Brand Mentions

It’s essential to monitor mentions of your brand across the web, whether they are linked (directly back to your website) or unlinked. If you find unlinked mentions, reach out to the website owners or authors and politely request that they add a link to your site.

This practice enhances your SEO and ensures that you have control over how your brand is represented online.

Suppose you find a blog post on a prominent industry website discussing the challenges of remote work and the tools that can help. The author mentions your project management software but needs to provide a link to your site. 

You reach out to the author, thank them for the mention, and kindly ask if they could link to your platform to make it easier for their readers to find your software. This link-building technique is widely employed by SaaS SEO agencies nowadays to effectively generate links for their clients.

3. Infographics

Infographics are highly shareable and can attract quality backlinks. Create visually appealing infographics that convey valuable information related to your SaaS offering.

For example, if you provide project management software, you might create an infographic titled “10 Time-Saving Tips for Project Managers.” Promote these infographics on your website and encourage others in your industry to share them, ideally with a backlink to your site.

4. Podcasts

Launching a podcast can be an effective way to build backlinks and enhance your brand’s online presence. Your podcast should focus on topics within your industry or niche, and you can invite influential guests to share their insights and experiences. 

As your audience grows, your episodes can source organic backlinks when other websites and content creators link to your episodes.

For example, you launch a podcast series called “Efficiency Unleashed: Navigating the World of Project Management” within your niche. You invite respected project management experts as guests to discuss industry trends and best practices. 

Other websites and industry influencers start linking to your podcast episodes on their own blogs and podcasts, creating valuable backlinks.

Search for broken links on authoritative websites within your industry. When you come across a broken link that used to point to content similar to what your SaaS offers, reach out to the website owner. 

Offer to replace the broken link with a relevant piece of content from your site. This benefits the website owner by maintaining the quality of their content and provides you with a valuable backlink.

For example, while browsing a popular project management website, you come across a broken link within an article about time management. The broken link previously led to a tool similar to one your SaaS platform offers. 

You contact the website owner and suggest replacing the broken link with a link to your tool, as it would provide valuable resources to their readers.

6. Product Reviews

Encourage influential bloggers, reviewers, or industry experts to write comprehensive reviews of your SaaS product. Positive reviews not only drive traffic to your site but also enhance your credibility in the eyes of potential customers. 

Be sure to select reviewers who cater to your target audience and can provide unbiased, valuable insights.

For instance, you approach a well-known industry blogger or reviewer who specializes in your SaaS product and request them to review it. After a thorough review, they publish a positive write-up with a link to your software, saying, “Our top choice for [Your Product] is [Your SaaS Name].

7. Help a Reporter Out (HARO:

HARO is a platform that connects journalists and writers with experts in various fields. By registering with HARO, you can receive requests from professionals seeking expert opinions or quotes for their articles.

Responding to these queries can lead to media coverage, mentions in authoritative publications, and high-quality backlinks.

Suppose you have SaaS project management software. A journalist writing a piece about remote work and the importance of project management software submits a HARO request for expert opinions. 

You respond, sharing your insights on how project management tools transform the work-from-home landscape. The journalist includes your quote in their article, along with a link back to your website. SaaS link-building agencies employ this technique to secure high-quality backlinks for their clients.

8. CEO Interviews

Conduct interviews with your company’s CEO or founder, focusing on industry-related topics or insights. Publish these interviews on relevant websites within your industry. 

CEO interviews not only provide unique content but also showcase your thought leadership and expertise, attracting backlinks from those who reference the interview.

For example, you arrange an interview with a well-known industry publication or blog, where your CEO discusses the evolution of your SaaS-related software and the role it plays in it. The interview is published with a link to your SaaS company, positioning you as an industry authority.

9. Ranking and Trend Reports

Create reports that highlight industry trends, rankings, and statistics. These reports often serve as authoritative sources that websites and bloggers link to in their content. 

To maximize the impact of this strategy, ensure that your reports are well-researched and contain valuable insights.

Let’s face it: You have a SaaS project management software, and your company compiles a comprehensive “State of Project Management 2023” report. The report highlights industry trends, benchmarks, and future projections. 

Other industry blogs and websites reference your report as a source of authoritative data and provide links back to your site.

10. Conferences and Webinars

Participating in or hosting virtual conferences and webinars can help you showcase your expertise. 

These events provide opportunities to share your knowledge with attendees and industry peers, potentially leading to mentions, shares, and backlinks as people reference and share your insights.

For example, You have SaaS project management software, and you host a virtual conference on “Mastering Project Management in a Hybrid Work Environment.” Prominent industry figures and attendees from various websites and blogs link to your conference page, giving your SaaS platform valuable exposure.

11. Free Tools

Offer free tools or resources that provide significant value to your target audience. These tools often attract backlinks when other websites reference their utility. 

Users appreciate the value they provide and may link back to your site when discussing or promoting the tool.

For instance, your SaaS company, specializing in keyword research, offers a free keyword analysis tool on your website. Bloggers and content creators in the SEO and marketing industry use your tool for their research and link back to your site when they write about keyword optimization.

12. Testimonials

Write genuine testimonials for products or services that you use in your business. Ensure these testimonials include a link back to your SaaS company’s website. 

In return, kindly request that the companies you endorse link back to your site when they showcase your testimonial. This reciprocal linking can be mutually beneficial for both parties.


In the fiercely competitive SaaS industry, effective link building is not just a strategy; it’s a necessity. These 12 strategies can help you capture the traffic your SaaS company needs to thrive in the digital age. 

By combining these techniques, you can enhance your online presence, improve your search engine rankings, and establish your brand as a leader in your niche.

As you embark on your link building journey, remember that patience and persistence are key, and the dividends you reap will be well worth the effort. So, start building those links and watch your SaaS platform soar to new heights in the digital realm.


SaaS link building involves acquiring high-quality links from reputable websites to a SaaS company’s website. It’s a strategy to enhance the site’s authority and credibility in the eyes of search engines to boost search engine rankings and visibility.

Link building is primarily considered an off-page SEO strategy. It involves obtaining links from external sources to your website, showing search engines that your site is valuable and trustworthy.

Link building strategy is the practice of building back-links to your website to improve search engine rankings and visibility. This includes creating shareable content, guest posting on relevant websites, reaching out to industry influencers, and promoting partnerships.

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